Advertising Management
Different platforms, different ad rules, one coordinated strategy.
Walmart Connect and Shopify's ad integrations work differently from Amazon PPC, with their own bidding systems, audience targeting, and reporting quirks. Running ads on these platforms without adjusting your approach usually means wasted budget and disappointing results. We build and manage campaigns specific to each platform's strengths, tracking performance closely and reallocating spend toward what's actually converting rather than running a set-and-forget campaign.
Walmart Connect campaigns respond differently to bid adjustments than Amazon does, so we manage them separately rather than applying the same rules across both
Shopify advertising often relies on external platforms like Meta or Google, which requires a different targeting and creative strategy entirely from marketplace ads.
Budget allocation across platforms should shift based on actual return, not an even split, which is why we review performance data regularly rather than setting it once.
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We set up campaigns tailored to each platform's ad format and audience behavior, rather than duplicating an Amazon PPC structure that won't perform the same way elsewhere.
Reporting is reviewed on a consistent basis, with budget shifted toward campaigns and products that are actually driving sales, cutting spend on what isn't working.
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Advertising on Walmart and Shopify requires a different approach than Amazon PPC, and treating them the same usually wastes budget. Our team manages campaigns specific to each platform, adjusting based on real performance data.
